Our Mission & Values

Our Mission is:

To be the most efficient producer and contract packager of food, drink and juice based beverages, adding value through innovation to the soft drinks market, respecting our customers, partners and colleagues as well as our community and environment.

And to help us stay focused in achieving our mission, we abide by our core values:

We are market driven, so we aim to:

  • Exceed consumer and customer quality requirements
  • Achieve preferred supplier status
  • Enable innovation in the marketplace
  • Enhance business performance through technology

We are people people, so we:

  • Are fair and consistent in everything we do
  • Create opportunities to develop potential
  • Encourage teamwork
  • Empower people to act decisively
  • Support initiative
  • Enable good internal business communications
  • Encourage sharing of opinions
  • Set objectives, review performance and give feedback

We are cost conscious, so we:

  • Control financial implications
  • Measure performance
  • Look for continuous improvement
  • Reduce costs at every opportunity
  • Develop company profitability

We are responsible, so we:

  • Prioritise Health and Safety
  • Respect the environment
  • Support our local community
  • Are open and honest
  • Act with Integrity